There’s nothing more exciting than building your dream business. When you’ve wanted to launch something for so long, it’s incredibly exciting to see it come to life.
But what happens when you have big ideas and lofty goals, yet no idea how you’re going to achieve them?
It can be scary to put yourself out there. And when you care so much about the company you’re creating, you want it to do well.
This is why building your brand is so important. By working on your marketing and raising awareness of what you’re doing, growth will follow.
Social media, advertising and PR are all industry-standard right now, but what about working with bloggers?
This relatively new marketing method can be incredibly effective. If you’re considering collaborating with bloggers and working on blogger outreach, here’s everything you need to know before you get started.
Getting your product in front of the right audience is the dream, right? Yet, you need to take the right steps to make this happen.
When it comes to working with bloggers, it’s better to plan everything out. You need to understand how it works, how you should approach this marketing method, and what results to expect.
Of course, as with every form of marketing, it’s important to experiment to see what works for you. But let’s take a look at some of the key steps you’ll want to take.
First of all, let’s take a look at why you should work with bloggers. Maybe you’ve heard about blogger outreach or you’re intrigued by influencer marketing and you want in.
But you have to work out if it’s right for you!
Working with bloggers can be so rewarding if both you and the blogger have a similar target audience. They need to be interested in your product and fit with your brand.
When you can nail this, the collaboration can be incredibly natural and you’ll gain access to a wider audience that might just fall in love with your brand.
Now that you’ve worked out that blogger outreach is a good fit for your business, you’ll want to decide how to do it.
You’ve generally got two options here. You can reach out to bloggers yourself or you can work with blogger outreach services. Working with a specialist service like the Get Blogged Marketplace can often help you to reach your goals faster. The team are skilled at outreach, there’s a mix of bloggers registered, and they are also keen and experienced with working with brands.
If you know that you want to work with bloggers for link building and SEO reasons, outreach services can be a fantastic option. Then hand-picking a few select bloggers that fit with your brand can also raise awareness, drive traffic, and boost your sales too. Some great design examples here include Mad About The House, Sophie Robinson, Swoon Worthy, Cate St Hill, and French For Pineapple.
One of the most important parts of working with bloggers is choosing exactly who to work with. And you’re going to want to approach this in a range of ways.
Firstly, you need to work out what type of blogger you want to work with and what niche they’re in. This could be fashion-focused bloggers, design bloggers that cover lifestyle topics or even something much more specific like parenting or eco-friendly bloggers.
You could also look at their domain authority (DA). A DA is a score determined by search engines based on the relevancy within a specific industry. If you know you want to boost your SEO, the higher the DA the better. So this is another factor to keep in mind.
Either way, you’ll want to make sure that they write about your niche and would be interested in your products. That way, the collaboration will be a natural fit.
When you know who you want to work with, the next step is to arrange the collaboration. It might be a good idea to have a bigger pool of shortlisted bloggers in case you find that some aren’t available or you don’t hear back from them.
It’s also important to have an idea in mind of what you’d expect from them. Do you want them to link to your site? Style or review your products? Or do you want to do something a bit more creative?
Either way, be prepared to have a budget in mind too. It’s important to negotiate with bloggers so that you’re both happy that the project fits with both of your brands and expectations.
And finally, you’re then going to want to analyse the activity. Always have a goal in mind when you work with bloggers. It doesn’t matter if it’s boosting your SEO or making sales. You should always start with this.
Then, when you’ve planned the activity to fit your objectives, you can workout exactly how you’ll measure it. If you are using tracked links, you can definitely do this on sales alone. But maybe that’s not your core goal?
You might also want to track your social following or watch your own DA score and organic search traffic too.
There are many ways to get incredible results from working with bloggers. As long as you’re clear with what you want to achieve and you work seamlessly with the right bloggers, this can be such a rewarding marketing method for your brand.
Have you ever worked with bloggers before? Is blogger outreach a key tactic in your marketing strategy? Share your thoughts with the SOCIÉTÉ community in the comments below.