Unfortunately, the COVID-19 pandemic has already had a significant impact on small businesses. Worse still, some experts believe that this is just the beginning. Whether the pandemic lasts a month or two or lasts for years, small business owners must be prepared to buckle down, reassess, and make changes to their business strategy in order to survive. If your business has made it this far, then you’re doing something right! However, now that businesses are reopening under new restrictions, it’s important to stay ahead of the game so your business can make it through to the other side. Here are some top tips to help your small business operations during the pandemic.
Because the pandemic has forced people to stay at home for their safety, your foot traffic may have decreased dramatically, especially if your city has tight restrictions on businesses. However, because of the number of people at home, online shopping is at an all-time high. Increasing your online presence through opening your store online (wherever possible) , being active on social media, and being readily available for customers to get in contact with you will help your business continue trading. Utilize the fact that people are shopping online and direct them to your website!
Your branding is super important, and every business needs to have solid branding, no matter what the size! From font choices to the colors in your logo, you need to ensure that the branding you’re using on marketing materials and even product packaging is consistent. This creates familiarity and plants your company into the minds of potential customers so that when they need your product or service, they think of you first. It’s important to create and stick to a brand strategy at all times.
Everything and everyone is online these days as people have gotten used to seeing their loved ones through a screen. Utilise this new found way of communicating with your customers by hosting online events. This can be anything from tutorials on how to effectively use your products to a fun giveaway for those that attend. Or, if you’ve got the means to, collaborate with an influencer and use social media to attract new customers to your brand through Instagram live.
If you’re choosing to host webinars for your customers, spend some time making sure the information is thorough yet easy to follow. Create visually stunning slides for them to follow as well as choosing someone to host it that’s going to be able to communicate effectively with your target audience. For example, a webinar on smart home technology should be hosted by someone who can answer questions viewers may have as well as talk about it passionately.
Finally, the pandemic has hit everyone hard, business or not. However, there’s no time in the business world to hide away! Quickly adapt to new ways of working, whether that means communicating with staff working at home or finding safe ways to open your store, the less downtime you have means your business has more time to continue staying afloat.