If you are looking to turn your love of all things beauty and relaxation into a business, a beauty salon or day spa could be the perfect one for you.
There is an increasing demand for beauty therapy treatments and services all across the country, and it is showing no sign of slowing down. As a result, it’s a lucrative market to get into. However, the key to a successful salon is that you provide your customers with a thoroughly relaxing and enjoyable experience alongside giving top-class treatments.
It is also essential to bear in mind that running your salon involves a significant injection of cash, long hours and lots of hard work, and investment in new fields such as scalp micropigmentation training. Still, if you are prepared to do that, you can make a real go of it.
Here, we look at some of the things you can do to make your customers come back time and time again.
Location is essential whatever business you are going into, but even more so with a beauty salon as the target market is more focused. Generally speaking, your primary demographic is younger women, so you want an area with a younger population. Also, consider whether there are parking or transport links. You may, however, like to think carefully about being positioned in the middle of a bustling high street. Your customers may feel vulnerable having treatments done, and if they are very exposed to passing traffic, or there’s a busy bus stop outside, it may be off-putting.
If your customers can’t make an appointment with you, they are going to find somewhere else. These days, people hate phoning up and making appointments, which also takes you away from time with the customers in your store. So why not implement online booking software so that your customers can make appointments without the hassle and have all the information you need at your fingertips? There’s less chance of you double booking, and if you left your appointment book at home, you still could access your schedule for the day.
Your beauty salon is only ever going to be as good as the people who work in it, so choose your team carefully. First and foremost, make sure they hold the right qualifications. The beauty industry is highly regulated, and to make sure the appropriate insurances cover you, you need to be sure that your staff is qualified. They also need to be friendly and people-orientated. As we said above, many people feel vulnerable in beauty alone, particularly if they have an intimate procedure done, so they need to be put at ease by your staff.
Sometimes, treatments and procedures can take longer than expected, and customers can be left waiting. Most people understand this and don’t mind a short wait if the waiting area is welcoming and comfortable. Provide decent seating, magazines and always offer your customers a drink, or pop in a coffee machine and water dispenser for them to get their own.