There are a lot of ways to promote your business these days. Whether it’s marketing campaigns or even social media, there are plenty of unique options to give your business the boost it needs to get noticed. But once you have a large loyal audience, business events start to become a much more cost-effective option of spreading your products and drumming up interest across the world.
But one of the difficulties when it comes to designing and planning a business event is how to make it more memorable. Sure, a business event is usually seen as a networking opportunity for most people, but making the event itself memorable is usually the key to selling your products and closing deals. So in this post, we’re going to cover a couple of tips to help you make your business events a lot more memorable.
One way to make your event more memorable is to educate your guests. Perhaps one of the most helpful and memorable things that your guests can leave with is knowledge, especially if it’s something related to your products or the field that you’re in. This can usually be accomplished with educational talks and product demonstrations, but it can also be hands-on learning such as a workshop; if you need some help with regards to how to make these the best they can possibly be, you may wish to get your hands on some of the Best Event Planning Books out there and take a look at how they suggest to go about them. Encourage your guests to take part in these workshops and they can walk away with useful and interesting knowledge. You can also provide your guests with materials such as books that they can take with them to remind them of the things they learned at your event.
While it can be expensive to feed hundreds of guests, event catering is one of the best ways to differentiate your event from others, especially if you can hire the right services. Catering usually means that your event will last the entire day or if your venue is somewhere far from shops and restaurants. The type of catering you get will really depend on the type of guests you have and also their tastes. For instance, you can assume that an event targeting investors should typically involve more expensive and luxurious foods, but an event that is aimed at a wide diverse audience should probably have crowd-pleasing options like fast food.
If you want to make an impression on your guests, you'll want to have a theme, whether it's for a business function or a work party. You want to have decorations to bring life into the room. You'll want to pick a theme and carry it throughout the party – from the color of the balloons to the glasses and table decorations. If you are holding a work function for investors you'll want to incorporate your logo colors into the decor, for example, if your logo is blue and green you will want to use those colors to bring the thought of your company to the front of the attendees' mind. If you use something like bright pink chair coverings and then blue beverage napkins it will feel very thrown together and like you haven't thought about the event. You will want the theme of your business to flow throughout the event.
Influencer marketing is one of the best ways for new business owners to get noticed. If someone famous or well-known talks about your products or your brand, then it’s a quick way to appeal to a wider audience. If you can hire an influencer to appear at your event, then it’s a fantastic way to get noticed and it gives you more marketing opportunities as well. However, you should always do a bit of research on the influencers that you plan to hire for your event. Their audience, their past, and even the topics they can talk about will drastically change what you can offer at your event. Never blindly hire influencers without first doing a bit of research.