Whether you're a new business or one that's been around for a while, one thing that all businesses have in common is that you want to be the center of attention so that people pick you over your rivals.
The issue is that, with so many competing businesses running around the world, catching people's attention and convincing them to pick you over your competitors might be challenging.
Do you want to know how to stand out from the crowd? Here are some crafty ways of getting your business noticed.
Attending relevant events to either pitch yourself or sell some of your products is a wonderful way to get your name out there. Maybe there is a show in your niche coming up; why not set up a booth and show people what you and your business are all about?
Remember to bring some complimentary items for people to take home as a creative approach to get some free promotion!
Events are also a brilliant way of connecting with like-minded businesses which could turn into successful collaborations if you’re smart about your connections. If you can’t beat them, join them, right?!
Businesses that take the time to support great shows that they are more than just corporate businesses. Some businesses choose to back charities to show compassion. But there are other ways you can do this too. Choosing to run an earth node or raising awareness for a cause that don’t have the means to speak up for themselves is just one example.
Appealing to the sensitive side of people will make new and potential customers more likely to choose you the next time they need your product or service.
Everyone loves something for nothing, and competitions are a great way of appealing to the masses and accruing email addresses and followers on social media. You can run a competition through your website and use social media to promote it.
Alternatively, many businesses choose to run their competitions directly through platforms like Instagram for instant gratification through followers, comments, and likes on their posts. Make sure to create a prize that’s relevant to your industry so that the followers you gain are more likely to be your target audience!
We’ve all seen the hundreds of TikTok challenges throughout the pandemic, so why not use them as an advantage for your business? Find something that’s hard to do and film yourself (or someone from your company). Complete the challenge and post it onto TikTok.
Be sure to create a relevant hashtag as well as using popular ones like #fyp or #foryoupage to get yourself noticed, and remember to ask people to tag you so you can see people completing your challenge!
It sounds simple, but it’s a really effective way of getting everyone involved and interested in your brand.
While marketing and business strategy are important, applying these crafty techniques will help get your business noticed!